Global skincare brand teams up with Lake Ontario Waterkeeper

H2O Plus, the creator of sea-derived skincare, proudly announces its partnership with Lake Ontario Waterkeeper. Their collaboration demonstrates a mutual commitment to restoring and protecting the world’s most vital resource. It also represents a natural evolution of H2O Plus’ original water-inspired concept.

“Our alliance with Lake Ontario Waterkeeper is a natural fit,” said Bob Seidl, President and CEO of H2O Plus. “Our shared vision for clean, plentiful water is a mission that’s inherent to both of us. It’s at the heart of H2O Plus’ 20-year heritage.”

Marking the international launch of Sea Pure™, H2O Plus’ first all-natural skincare collection, this philanthropic effort underscores the brand’s regard for marine life. Sea Pure™ reveals naturally younger-looking, age-resilient skin by harnessing the power of sea moss, sea lavender and other marine-sourced nutrients.

Beginning October 16, 2009, H2O Plus will donate 100 percent of the proceeds from their limited-edition Sea Pure t-shirts to Lake Ontario Waterkeeper and other water conservation charities. The organic cotton t-shirts feature the Sea Pure™ natural product seal, which states that the formulas are 100 percent vegan and biodegradable; free of synthetic fragrances, parabens, petrochemicals, phthalates and sulfates; cruelty free and against animal testing.

“Lake Ontario Waterkeeper is honoured to partner with H2O Plus. Every dollar they help us raise and every story they help us tell will bring us one step closer to a swimmable, drinkable, fishable Lake Ontario,” said Krystyn Tully, Vice President of Lake Ontario Waterkeeper.

As part of their collaboration, H2O Plus and Lake Ontario Waterkeeper will host a series of exclusive in-store shopping events. A percentage of profits from the events will support the organization’s efforts to foster clean water initiatives while training individuals to be local water guardians.

H2O Plus’ entire array of sea-derived skincare, spa, bath, gifts and accessories can be found through the company’s retail stores, the company website at www.h2oplus.com, or by calling 1-800-242-2284.

For more information on H2O Plus please contact:
Kerri Lee Ross or Rhiannon Yarrow of Siren PR at 212.625.3500
or Kerri@sirenpr.com/Rhiannon@sirenpr.com

For more information on Lake Ontario Waterkeeper please visit the website www.waterkeeper.ca or contact Krystyn Tully at 416.861.1237 or krystyn@waterkeeper.ca