Contact: Mark Mattson, Canadian Rep & Lake Ontario Waterkeeper:
(416) 861.1237, Mark@waterkeeper.ca
(Toronto) - Legendary Canadian rock band The Tragically Hip rolls through Toronto this Friday on its In Between Evolution tour. Lake Ontario Waterkeeper, part of the fastest growing environmental movement in the country, has been touring with the band to generate awareness for water quality issues and will be at the Air Canada Centre Friday night.
The Tragically Hip invited Waterkeeper Alliance on the In Between Evolution tour to introduce their aggressive, grassroots approach to environmental protection to fans across the country. Robert F. Kennedy Jr, president of Waterkeeper Alliance, is encouraged by the partnership: ?This is an important time in the fight for clean water,? says Kennedy. ?It is thrilling to have The Tragically Hip in our corner.?
The Tragically Hip is promoting Lake Ontario Waterkeepers? efforts to challenge polluters and win back clean water in communities along the waterfront.
?It excites me to know that people will come to our show, talk to Mark Mattson, and walk out knowing that the pollution of our national treasures is not only unacceptable, it is reversible,? said Gord Downie, The Tragically Hip?s lead singer.
Waterkeepers advocate compliance with environmental laws, respond to citizen complaints, identify problems and devises remedies to clean the water. Their dedication to water protection at the grassroots has won the support of Tragically Hip. Again, Lead Singer Gord Downie, ?I can see communities a hundred years from now ? our children's children's children ? standing on the banks of their sparkling heritage, beholding the masterpieces Waterkeepers helped them win back.?
?The Hip redefined rock and roll in this country. Now they are helping us do the same for environmentalism,? says Mark Mattson. Mattson is the Lake Ontario Waterkeeper and a Canadian spokesperson for Waterkeeper Alliance. Waterkeeper Alliance has more than 125 programs worldwide, including eight in Canada: Fraser Riverkeeper, Bow Riverkeeper, Canadian Detroit Riverkeeper, Georgian Baykeeper, Lake Ontario Waterkeeper, Ottawa Riverkeeper, Fundy Baykeeper, and Petitcodiac Riverkeeper.
Lake Ontario Waterkeeper is one of the oldest programs in Canada. They have helped win convictions against municipalities that let old landfills pollute our lake, sparked an international investigation into Environment Canada?s failure to protect the St. Lawrence River from PCBs, and helped secure stiffer penalties for industrial polluters.
The Tragically Hip is: Robbie Baker (guitar), Gordon Downie (lead vocals, acoustic guitar), Johnny Fay (drums), Paul Langlois (guitar, vocals), and Gord Sinclair (bass, vocals). The group originates from Kingston, Ontario. Their studio is on the shores of Lake Ontario.