The Campaign for Action is a 12-month experiment. You can sign up throughout the Water Docs Film Festival or when you hear about it.
Every month, we’ll send out a new water-related challenge (like visit the beach in July). Share your experiences with us via email or social media. We’ll pick the best stories each month for our blog.
Over the course of the year, we’ll see what motivates people and what doesn’t, what works and what doesn’t, so that by the next World Water Day we will have created a real community of care for water!
You’ll receive an email at the end of the festival with more information. You can also email firstname.lastname@example.org for additional information.
Why a campaign? We seem to have reached a limit in single-step water conservation actions, whether changing a toilet in your home or cleaning up a local beach. Such actions are important but they tend to be isolated, without the energy to sustain a greater momentum.
How do you generate sustained action to protect water? We don’t pretend to have a magic bullet or all of the answers, but we’re working on developing strategies that can be helpful in moving to a place where we are willing and, importantly, able, to take steps that will be effective in moving our lifestyles and our culture to a more sustainable, life-giving approach to water conservation and protection.
If this intrigues you, please join with us during the Water Docs festival for a year of exploring the hallmarks of sustaining action.